71 DATESPUBLIC HOLIDAYS, CELEBRATIONS AND KEY DATES
Marketing calendar 2027 in Luxembourg.
The 71 dates to know in 2027 in Luxembourg to plan your social media, your newsletters and your campaigns: the 11 public holidays, the celebrations, the world days, the key retail dates and the Luxembourg traditions. Each one comes with a content idea.
January 2027The month in detail
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New Year’s Day
Best wishes, a look back at the past year and goals for the year ahead.
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Epiphany
King cake at the office, a prize draw among your followers.
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Blue Monday
Upbeat content or a “beat the blues” offer for the gloomiest Monday of the year.
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International Day of Education
Share a skill, a tutorial or a training course.
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Data Protection Day
Reassure your customers about your practices and your GDPR compliance.
February 2027The month in detail
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Candlemas and Liichtmëssdag
Pancakes at the office and a nod to the children’s lanterns in Luxembourg.
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World Cancer Day
A message of support, a partner charity, the company’s commitment.
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Shrove Tuesday (Fuesend)
The team in fancy dress, colour and the carnival atmosphere.
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International Day of Women and Girls in Science
Showcase the female talent in your team or your sector.
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Valentine’s Day
Offers for two, a competition, or a playful “we love our customers” angle.
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Buergbrennen
The tradition of the great bonfires that drive winter away: 100% local content.
March 2027The month in detail
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Bretzelsonndeg
Pretzel Sunday: a tasty Luxembourg tradition to share.
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International Women’s Day
Portraits, key figures and concrete commitments rather than a simple promotion.
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World Consumer Rights Day
Transparency, guarantees, customer reviews: show what you do for them.
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Spring and International Day of Happiness
New season, new collection, the team’s little joys.
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World Water Day
Your eco-friendly habits and your environmental commitments.
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Clocks go forward (summer time)
A useful reminder and your opening hours for the season.
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Easter
Egg hunt, competition, offers and weekend opening hours.
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Easter Monday and Emaischen
Public holiday and the Emaischen market in Luxembourg City and Nospelt.
April 2027The month in detail
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April Fools’ Day
A funny, openly fake announcement, revealed at the end of the day.
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World Autism Awareness Day
An inclusive message, an initiative or a charity to support.
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World Health Day
Well-being at work, health tips related to your trade.
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Earth Day
Your environmental commitments, sustainability behind the scenes, local products.
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World Book Day
The team’s favourite books, a selection for your customers.
May 2027The month in detail
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Labour Day
Put your team in the spotlight and announce your opening hours.
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Star Wars Day
“May the 4th be with you”: a geeky nod that gets a reaction.
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Ascension Day
Public holiday: opening hours, the long weekend and ideas for days out.
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Europe Day
Public holiday in Luxembourg: Europe and multilingualism in the spotlight.
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Whit Monday
Public holiday: remember your opening hours and your scheduled messages.
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World Bee Day
Local producers, biodiversity, company beehives.
June 2027The month in detail
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World Environment Day
A review of your sustainability actions, figures and commitments.
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World Oceans Day
Awareness, cutting down on plastic, team initiatives.
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Mother’s Day (Luxembourg)
In Luxembourg, it falls on the second Sunday of June: gift ideas, testimonials, offers to prepare a week ahead.
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Fête de la musique and start of summer
The team’s playlist, a music event, the summer mood.
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Luxembourg National Day
The highlight of the year: local pride, fireworks, a visual in the country’s colours.
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World Social Media Day
Behind the scenes of your communication, your favourite networks, a review.
July 2027The month in detail
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World Chocolate Day
A sweet break, a competition, a local partnership.
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World Emoji Day
A post written entirely in emoji, a fun poll.
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International Day of Friendship
A “bring a friend” offer, referrals, thanks to your loyal customers.
August 2027The month in detail
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International Youth Day
Interns, young talent, educational projects.
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Assumption Day
Public holiday: summer opening hours and any closures.
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World Photography Day
Your best photos, behind the scenes of a shoot.
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Schueberfouer
The big funfair in Luxembourg City: team outing, atmosphere, partnerships.
September 2027The month in detail
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Back to school
A fresh start, back-to-school offers, getting organised and good resolutions.
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International Day of Peace
A positive, unifying message.
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First day of autumn
New season, cosy mood, new arrivals.
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World Tourism Day
Show off your region and your favourite places.
October 2027The month in detail
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Pink October
Breast cancer screening awareness: pink ribbon, a charity initiative.
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International Coffee Day
Behind the scenes over a coffee, team atmosphere.
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Father’s Day (Luxembourg)
In Luxembourg, it falls on the first Sunday of October: gift ideas and offers.
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World Animal Day
The office mascot, your customers’ pets.
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World Mental Health Day
A caring message, your well-being commitments.
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World Food Day
A recipe, local producers, cutting food waste.
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Clocks go back (winter time)
A useful reminder and your opening hours for the season.
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Halloween
A competition, a quirky visual, a flash offer.
November 2027The month in detail
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Movember
Men’s health: the team’s moustaches, a fundraiser, a challenge.
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All Saints’ Day
Public holiday: remember your opening hours.
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St Martin’s Day (Mäertesdag)
The lantern tradition in Luxembourg: a local nod.
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World Kindness Day
Thank your customers, your team, your partners.
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Beaujolais Nouveau
After-work drinks, a tasting, a sociable moment.
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Black Friday
Tease your offers a week ahead, follow up on the day itself.
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Cyber Monday
A final reminder, online offers.
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Giving Tuesday
A cause close to your heart, a donation, a charity initiative.
December 2027The month in detail
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Advent calendar
A surprise a day: tips, offers, behind the scenes until Christmas.
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International Day of Persons with Disabilities
Accessibility, inclusion, concrete initiatives.
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St Nicholas’ Day (Kleeschen)
A real highlight in Luxembourg: gift ideas, offers for families.
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First day of winter
Cosy mood, seasonal new arrivals.
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Christmas Eve
Festive opening hours, last-minute shopping, an end-of-year message.
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Christmas Day
A warm message to your community, a team photo.
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St Stephen’s Day
Public holiday in Luxembourg: opening hours and thanks.
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New Year’s Eve
A review of the year, thanks and a teaser for the year ahead.
Public holidays in Luxembourg in 2027.
Luxembourg has 11 statutory public holidays in 2027. Remember to announce your opening hours and to schedule your posts in advance.
| Date | Public holiday |
|---|---|
| New Year’s Day | |
| Easter Monday and Emaischen | |
| Labour Day | |
| Ascension Day | |
| Europe Day | |
| Whit Monday | |
| Luxembourg National Day | |
| Assumption Day | |
| All Saints’ Day | |
| Christmas Day | |
| St Stephen’s Day |
Public holidays in Luxembourg in 2027: possible bridge days and details
Key retail dates 2027.
- Blue MondayMonday 18 January
- Valentine’s DaySunday 14 February
- EasterSunday 28 March
- Mother’s Day (Luxembourg)Sunday 13 June
- Back to schoolMid-September
- Father’s Day (Luxembourg)Sunday 3 October
- HalloweenSunday 31 October
- Black FridayFriday 26 November
- Cyber MondayMonday 29 November
- Giving TuesdayTuesday 30 November
- Advent calendarAll month
- St Nicholas’ Day (Kleeschen)Monday 6 December
Luxembourg traditions 2027.
- Candlemas and LiichtmëssdagTuesday 2 February
- Shrove Tuesday (Fuesend)Tuesday 9 February
- BuergbrennenSunday 14 February
- BretzelsonndegSunday 7 March
- Mother’s Day (Luxembourg)Sunday 13 June
- SchueberfouerLate August
- Back to schoolMid-September
- Father’s Day (Luxembourg)Sunday 3 October
- St Martin’s Day (Mäertesdag)Thursday 11 November
- St Nicholas’ Day (Kleeschen)Monday 6 December
Frequently asked questions.
What are the public holidays in Luxembourg in 2027?
Luxembourg has 11 statutory public holidays in 2027: New Year’s Day (Friday 1 January), Easter Monday and Emaischen (Monday 29 March), Labour Day (Saturday 1 May), Ascension Day (Thursday 6 May), Europe Day (Sunday 9 May), Whit Monday (Monday 17 May), Luxembourg National Day (Wednesday 23 June), Assumption Day (Sunday 15 August), All Saints’ Day (Monday 1 November), Christmas Day (Saturday 25 December), St Stephen’s Day (Sunday 26 December).
When are Mother’s Day and Father’s Day in Luxembourg in 2027?
In Luxembourg, Mother’s Day falls on the second Sunday of June, that is on Sunday 13 June 2027. Father’s Day falls on the first Sunday of October, that is on Sunday 3 October 2027. These dates differ from those in France and Belgium.
What is the date of Black Friday 2027?
Black Friday 2027 takes place on Friday 26 November 2027, followed by Cyber Monday on Monday 29 November. It is best to announce your offers a week ahead.
When is the Luxembourg National Day?
The Luxembourg National Day takes place every year on 23 June. It is a public holiday. The festivities (torchlight procession, fireworks) begin the evening before, on 22 June.
Which Luxembourg traditions can you use in your communication in 2027?
The main local traditions of 2027 are: Candlemas and Liichtmëssdag (Tuesday 2 February), Shrove Tuesday (Fuesend) (Tuesday 9 February), Buergbrennen (Sunday 14 February), Bretzelsonndeg (Sunday 7 March), Mother’s Day (Luxembourg) (Sunday 13 June), Schueberfouer (late august), Back to school (mid-september), Father’s Day (Luxembourg) (Sunday 3 October), St Martin’s Day (Mäertesdag) (Thursday 11 November), St Nicholas’ Day (Kleeschen) (Monday 6 December). They let you publish local content, different from that of international brands.
How far ahead should you prepare your posts?
Allow two to three weeks before a date to prepare the visual, the copy and the scheduling. For a key retail date such as Black Friday, Christmas or Mother’s Day, start four to six weeks ahead.
What is a marketing calendar for?
A marketing calendar lists the dates of the year that give you a reason to communicate: public holidays, celebrations, world days and key retail dates. It is used to plan your social media posts, your newsletters and your campaigns, instead of posting at the last minute.