A brochure website does not need to be big to be effective. It needs to answer your visitors’ questions quickly. Here are the eight elements not to forget.
1. A clear message from the very first second
On arrival, the visitor must understand what you do, for whom and where. One sentence is enough: “Bespoke joinery in Differdange” says more than an abstract slogan.
2. Your contact details, easy to find
Address, phone number, email and opening hours must be visible without searching, in the footer and on a contact page. Write them the same way everywhere: on the website, on your Google profile and on your social media.
3. A website designed for phones
Most visits happen on mobile. Text that can be read without zooming, buttons that are large enough, a phone number you can tap: test your website on your own phone, not only on a large screen.
4. Fast loading
A visitor who has to wait leaves. Images at the right size and a lightweight website make the difference, especially on the move.
5. Proof
Real photos of your team and your work, customer reviews, labels, years of experience: anything that shows you really exist reassures more than a long speech.
6. A simple way to get in touch
A short form, a number you can tap, an email address. Every page must offer a next step: request a quote, book an appointment, call.
7. Local SEO
To be found in Luxembourg, your website must state your trade and your town clearly, in the headings and in the text. Link it to your Google profile: see our article on the Google Business Profile.
8. The legal pages
A legal notice, a privacy policy and cookie management are compulsory. They also show that you are serious.
Key takeaways
A good brochure website is clear, fast, readable on mobile and leads to an enquiry. It is the foundation of our web design work, and a project that SME Packages Digital can fund, subject to conditions.